YOU'VE NEVER SEEN MLS LIKE THIS
To kick off the 2024 season on social, we teamed up with four distinctive creators to spotlight the league’s emerging talent in a fresh and engaging way.  The content showcased their skills, captivating both loyal fans and newcomers, while seamlessly integrating Apple TV into the story.

Role: Associate Creative Director - Copy
The collab achieved 21% of our annual engagement goal in just one weekend—plus, that great quote from Roman Bürki, 2023 MLS Goalkeeper of the Year. Yeah, you tell ’em, Bürki.
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