NETWORKING
We’ve all fantasized about escaping horrible situations where we don’t fit in. So, we turned that fantasy into a reality and gave Miller Lite the only product role a beer should have: getting friends together.
Bobbleheads
We needed to communicate that Miller Lite has more taste and only one more calorie than Michelob Ultra. So, we got a little help from a bodega, and all of its characters, to say it.