EVERYONE DESERVES TO BE TRULY SEEN 
Historically, cameras haven't accurately represented people of darker skin tones. Google Pixel 6 with Real Tone technology was created to help change that. We told the world about it by creating one of the most inclusive commercials ever to air at one of the country's biggest and less diverse ad stages: The Super Bowl. 
Our 60-second spot portrayed over 40 people of color in their Real Tone and was created by an equally diverse group of individuals. It featured Lizzo and her unreleased new song, "If You Love Me," immediately bringing attention to the feature and generating tons of conversation amongst media and fans about the importance of being truly seen. 

Role: Associate Creative Director - Copy
AWARDS:
Cannes Lions: 1 Grand Prix (Mobile)
Cannes Lions: 3 Bronze (Mobile, Media, Creative Effectiveness)
Cannes Lions: 3 Shortlist (Titanium, Innovation)
D&AD: 1 Black Pencil (Product Design)
D&AD: 1 Wood Pencil (Impact)
One Show: Best of Discipline (Best IP & Products)
One Show: 4 Gold, 1 Silver, 1 Bronze
ADC: 1 Best of Discipline (Comm. Design)
ADC: 2 Gold (Comm. Design, Innovation)
ADC: 1 Bronze (Product design)
SELECTED PRESS:
Billboard • Newsweek • Adweek • AdAge • Muse By Clio
Case Study
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