The Chillest Beer, THe CHILLEST FOOTBALL LEGEND
Tom "The Iceman" Flores is a chill Latino Football Legend that had everything to be a member of the Hall of Fame, but he wasn't.  So Coors Light, decided to do something about it. 

Role: Associate Creative Director - Copy
AWARDS:
Effie: 1 Gold
Clio Sports: 3 Silver
New York Festival: 2 Bronze
AME Award: 1 Gold
Warc: 1 Bronze
FIAP: 2 Silver

SELECTED PRESS:
Sports Illustrated • AdAge
The campaign had two objectives: galvanize football fans into signing the petition and make Flores part of the Hall of Fame conversation, pressuring the committee to vote for him—but in a chill way. Our solve was to create various humorous films designed to connect with fans and spark debate on social.
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