Logo kickin' billboards
Good copywriting means understanding when no copy is needed. This was the case for the new season launch of MLS Season Pass on Apple TV.  

Role: Associate Creative Director - Copy

SELECTED PRESS:
Design Taxi
With a simple yet impactful visual, and dynamic photography of 29 MLS superstars, we made Apple TV synonymous with soccer. Then, we showed up for super-fans in their cities with hyper-targeted in-stadium boards and murals, so they knew where to follow their team. 
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