We come in Piece
When everyone expected Popeyes to keep fueling the Chicken Wars, we surprised the country by ending them with the launch of our new nuggets. Because They Come in Piece, 8-piece.
Inspired by John Lennon and Yoko Ono's 70's peace movement, we spread peace in everything we did, from changing our tone on social media to inviting people to "Give piece a try" throughout TV, social, print, OOH, and radio. We even bought 1 million nuggets from our ex-Chicken Wars rivals, McDonald's, Chick-Fil-A, KFC, Wendys, and Burger King, and donated them to the Second Harvest Food Bank of New Orleans.
Role: Associate Creative Director - Copy
Role: Associate Creative Director - Copy
AWARDS:
Creativity Awards: Best Product Launch of the Year
SELECTED PRESS: