THE FAREWELL JERSEY: THE FIRST JERSEY EVER TO BE SIGNED THROUGH IG
We gave American fans a chance to say goodbye to soccer legend Andrés Iniesta in a unique way by allowing them to sign their idol's jersey through IG Stories. Isn't fútbol a beautiful thing?

Role: Associate Creative Director - Copy

AWARDS:
Clio Sports : 3 Silver (Digital/Mobile, Social Media, Multi-platform) 
We uploaded simple instructions to IG stories a few days before his last match, inviting fans to participate
In just one day, we collected thousands of signatures from all over the country. Unfortunately (or, fortunately for the army of ADs who had to cut them), only the first 1,000 made it onto the jersey due to its size.
The bein bed campaign
With El Clásico being played at the unusual time of 7AM EST (4AM PST), we turned our in-channel programming and social platforms into sleep-inducing experiences that helped fans in the States go to bed early and wake up in time for the game

Role: Associate Creative Director - Copy

AWARDS:
Clio Sports: 1 Gold (Social Media)
Clio Sports: 2 Silver (Direct & Integrated)
Clio Sports: 1 Bronze (Social Media Video)
One Show: 2 Shortlist
Go ahead, try watching these social videos without yawning, or laughing for that matter.
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