THE FAREWELL JERSEY: THE FIRST JERSEY EVER TO BE SIGNED THROUGH IG
We gave American fans a chance to say goodbye to soccer legend Andres Iniesta in a unique way by allowing them to sign their idol's football jersey through IG stories. Isn't fútbol a beautiful thing?

Role: Associate Creative Director - Copy

AWARDS:
Clio Sports : 3 Silver (Digital/Mobile, Social Media, Multi-platform) 
We uploaded simple instructions to our IG stories, inviting fans to participate a few days before his last match.
In just one day, we collected thousands of signatures from all over the country. Unfortunately (or, fortunately for the army of AD who had to cut them), only the first 1,000 made it onto the jersey due to its size.
The bein bed campaign
With El Clásico being played at the unusual time of 7AM/EST (4AM/PST), we turned our in-channel programming and social media outlets into sleep-inducing platforms that helped fans in the United States go to bed early and wake up early for the game.

Role: Associate Creative Director - Copy

AWARDS:
Clio Sports: 1 Gold (Social Media)
Clio Sports: 2 Silver (Direct & Integrated)
Clio Sports: 1 Bronze (Social Media Video)
One Show: 2 Shortlist
Go ahead, try watching these social videos without yawning–or laughing for that matter.
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