THE FAREWELL JERSEY: THE FIRST JERSEY EVER TO BE SIGNED THROUGH IG
We gave American fans a chance to say goodbye to soccer legend Andres Iniesta in a unique way by allowing them to sign their idol's football jersey through IG stories. Isn't fútbol a beautiful thing?
Role: Associate Creative Director - Copy
AWARDS:
Clio Sports : 3 Silver (Digital/Mobile, Social Media, Multi-platform)
Role: Associate Creative Director - Copy
AWARDS:
Clio Sports : 3 Silver (Digital/Mobile, Social Media, Multi-platform)
The bein bed campaign
With El Clásico being played at the unusual time of 7AM/EST (4AM/PST), we turned our in-channel programming and social media outlets into sleep-inducing platforms that helped fans in the United States go to bed early and wake up early for the game.
AWARDS:
Clio Sports: 1 Gold (Social Media)
Clio Sports: 2 Silver (Direct & Integrated)
Clio Sports: 1 Bronze (Social Media Video)
One Show: 2 Shortlist
Clio Sports: 2 Silver (Direct & Integrated)
Clio Sports: 1 Bronze (Social Media Video)
One Show: 2 Shortlist
EL CLÁSICO 360
To celebrate El Clásico–the greatest “fútbol” rivalry in the world–we developed an immersive, online experience, for fans to explore the greatest moments of the rivalry through their phones.
EL CLÁSICO 360: POSTERS
The campaign also included posters as promotional pieces for the game.